Interesting observation on the Wired app for the iPad:
Why is the magazine so large? Being the intrepid hacker that I am (*wink*) I mounted my jail broken iPad via AppleTalk and quickly tore into the app itself to see how it was constructed. Similar to the PopSci+ magazine application, each Wired issue is actually a bunch of XML files that lay out a bunch of images. And by “a bunch of images” I mean 4,109 images weighing in at 397MB.
Each full page is a giant image – there are actually two images for each page: one for landscape and one for portrait mode. Yes, I’m laughing on the inside too. There is no text or HTML, just one gigantic image. The “interactive” pieces where you can slide your finger to animate it are just a series of JPG files. When you press play on the audio file and see the progress meter animate? A series of PNG files.
On the one hand I can see the point but on the other hand I have to wonder what he expected? Surely as publishing for the iPad matures, the manner in which the “magazine” is constructed will change over time.
I cannot help but wonder what he expected as far as the so-called interactivity. Surely Wired could have done some really cool things had they opted to, but I suspect they were more interested in focusing on displaying advertising and the content they created for the magazine – the articles themselves.
It is easy to laugh at an app weighing in at 4000+ images costing almost 400MB in download size. But to criticize without nary a suggestion other than using HTML 5? Consider me unimpressed with the feedback even though I am, too, completely underwhelmed with the Wired app offering.