Posts tagged advertising

Microsoft recently launched one of their most bizarre advertising campaigns to date, placing Apple squarely in their crosshairs but miserably failing to make a coherent and compelling argument against the hip computer company. Microsoft’s peculiar attempt to paint the Apple Mac lineup as both too expensive and too cool defies logic because it lacks persuasive execution. As if things were not odd enough, Apple has sought fit to respond to the beleaguered campaign with some interesting words.

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