A few months back I wrote about how desktop Twitter clients are pointless, especially when they offer no benefit to the user. For the most part I still today hold the same contempt for desktop twitter clients I had back in early March 2009 with one exception: Tweetie for Mac by atebits. This is the one and only desktop Twitter client I have found worth using on a regular basis, and the one client offering many advantages unlike its competition. I continue to find the focused reliance on using a desktop client to access Twitter quite fascinating, but at the same time understandable, especially after having used Tweetie for Mac since its debut.
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Over this weekend CNN was running one of their “Quick Vote” polls and the question was, “Do you use Twitter?” The overwhelming majority of respondents, approximately 94%, answered either “No” or “What’s Twitter?” compared to the meager 6% who stated they do use the micro-blogging service. The CNN audience reflects the average user, most of whom have no clue what the service is all about. So this begs the question, what benefits can the average user appreciate from using Twitter?
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Unless you have been on the run from the police for the past couple weeks, you are already well aware of the radical layout changes to the Facebook home page. Most people have had an opportunity to test drive the new features, formulating an opinion on whether or not the modifications are worthwhile. Regardless of your thoughts on the new layout, it is important to point out that drastic layout changes of this nature are a huge challenge for the company managing the web property. Contrary to popular belief, most changes are not done on whim!
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When creating a quality defense in depth strategy , you must not forget to build a quality “policy program”. A “policy program” is not just a binder, wiki, or web page with all of your current policies categorized neatly by date and purpose. A “policy program” will include the drafting of the policies, the communicating of the policies to all of your user community, enforcement of the policies, and validation that the policy is meeting its defined goal. We often see policy programs that only encompass one or two of these steps and administrators wondering why their policies are ineffective. In order to create a successful program you need to utilize all of the steps in the policy program framework.
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