With a stellar lineup of vendors and an A-list of high profile speakers, mediaXchange deserved to see a better attendance record last week at the Mandalay in Las Vegas.
Now a marriage between Newspaper Association of America’s (NAA) marketing and newspaper conventions, last week’s Vegas-based mediaXchange promised to carry a new flame in igniting the industry’s need for digital innovation and redirection.
Although the fire was there, very few lined up to roast marshmallows by it.
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