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Why Is Hulu Bothering to Play Whack-A-Mole with Boxee?

Posted by Scott Jarkoff in Articles

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boxeeIt apparently takes a special kind of executive to be in upper management in the entertainment industry. It would seem that one of the required job qualifications is a complete and utter lack of any form of technology competence. Every time a new technology company innovates the industry steps in with damage claims, often times issuing cease-and-desist letters or even filing pointless lawsuits against company’s which have found innovating ways to make the entertainment industry’s content more valuable.

The latest knee jerk reaction involves Hulu, the industry supported YouTube alternative which streams commercially supported TV shows and movies produced by NBC, Fox and other studios, and Boxee, a cross-platform media application which displays full-screen versions of videos found on many web-based media sites. The main allure of Boxee is the ability to connect a PC to a TV and stream TV shows, videos and movies from the web to a TV rather than viewing on a computer monitor.

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