Apple Holding Special iPhone 4 Press Conference on Friday

According to Jim Dalrymple Apple will be holding a press conference this coming Friday to discuss the iPhone 4, presumably to chat about the recent antenna and reception issues:

Apple on Wednesday invited select press to a special press conference to be held this Friday in California.

Apple would only say that the press conference would be regarding the iPhone 4. No other information was available when I spoke with them tonight.

Could this possibly be the first time that Apple has held a press conference for something other than to announce a new product? One such theory by Dan Rubin is that Apple will finally announce the availability of the iPhone on Verizon. This would ultimately change the conversation to something positive – misdirection if you will – because Verizon has the most robust mobile network in the states. But what about the international people complaining about the iPhone 4 and its antenna reception issues?

Whatever happens on Friday, it should be very interesting. I imagine a lot of folks would welcome the iPhone on Verizon but I’m not buying it. However, and this is a big if – maybe this is why the white iPhone is taking so long to manufacture – because its the fabled CDMA version for Verizon?

mediaXchange 2009 Flops On Attendance

mediaxchangeWith a stellar lineup of vendors and an A-list of high profile speakers, mediaXchange deserved to see a better attendance record last week at the Mandalay in Las Vegas.

Now a marriage between Newspaper Association of America’s (NAA) marketing and newspaper conventions, last week’s Vegas-based mediaXchange promised to carry a new flame in igniting the industry’s need for digital innovation and redirection.

Although the fire was there, very few lined up to roast marshmallows by it.

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