Scenario: You spin up your browser and search for someone on the Internet. Some of you load up Google – others choose Yahoo – and yet some of you surf to social sites like Facebook, MySpace, Hi5, LinkedIn, Tagged, Reunion, Classmates and (catch my breath), and so on. Irregardless of where you search, what happens next is the same: You get slammed with a deluge of results and then find yourself sifting through a lot of irrelevant clutter.
A closer peek at this social network mayhem and we notice all sites try very hard to do one thing — keep you social. ‘Try‘ being the keyword. With the advent of AJAX and site design improvements now happening everywhere — quite justifiably — social networking has become an awkward gob of repetitive bells and whistles (some cool and others weak) that make one social site [not so] different from the other.
What we need–
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