Why did Lebron James create a Twitter account the same week he decided to crush his hometown’s collective heart? Maybe he was unaware that the micro-blogging service had been available to the public for the past 4 years. It could be a coincidence that he decided to utilize that forum during the biggest spectacle of self-love that I have ever personally witnessed. Truth is that Twitter provided an environment where he could display his glaring character flaws. Compassion, humbleness, loyalty and respect are not prerequisites to creating a Twitter account.